Wet-It

In 2009, Wet-it! embarked on a mission to introduce the US market to the super absorbent sponge cloths ubiquitous in Swedish households. With a business degree in hand, the founder, along with her husband and family, seized the opportunity to bring these unique, high-quality cloths to American homes. The response was overwhelming, as retailers and consumers alike embraced the product. What sets Wet-it! cloths apart is their impressive absorption and biodegradability. Crafted from a blend of high-grade cotton and wood pulp—a Swedish invention dating back to the 1940s—these cloths are designed to minimize paper towel waste. Enhanced with in-house designer patterns, Wet-it! cloths offer a stylish, eco-friendly alternative to traditional cleaning supplies. They outperform sponges, paper towels, and microfiber cloths in efficiency, reusability, and biodegradability. Join the Wet-it! revolution and embrace a cleaner, greener lifestyle today!